1. What Are Cookies?

Cookies are small text files that websites place on your device (computer, tablet, or phone) when you visit. They help websites work properly, remember your preferences, and understand how visitors use the site.

We also use similar technologies like pixels and local storage, which work in comparable ways. For simplicity, we refer to all of these as "cookies" throughout this policy.

2. Your Choices

When you first visit our site, you'll see a cookie consent banner. You can choose which categories of cookies to accept.

You can change your mind at any time by clearing cookies in your browser or revisiting the banner via the cookie settings link in our footer.

3. Categories of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for the site to work. They handle things like keeping you logged in, remembering what's in your cart, and protecting against fraud and bot attacks. They cannot be disabled.

Cookie	Provider	Purpose	Duration
__cf_bm	Cloudflare	Bot management — distinguishes real visitors from automated bots, helps protect the site from abuse	30 minutes
msgsndr_id	GoHighLevel (HighLevel Inc.)	Session identifier — keeps your session active while you browse the site	1 year
cookie-config	D'MUR ESSENCE (via GoHighLevel)	Remembers your cookie consent choices so you're not asked again on every page	1 year

You may also see __cf_bm cookies set by third parties we rely on to deliver the site, including:

• imagekit.io — serves our product images
• leadconnectorhq.com — our website platform (GoHighLevel)
• filesusr.com — serves static assets

These are all bot-protection cookies set by Cloudflare on behalf of those services and serve the same purpose.

3.2 Analytics Cookies

These cookies help us understand how visitors use our site — which pages are popular, where visitors come from, and how we can improve. We only load these if you accept analytics cookies in the banner.

Cookie	Provider	Purpose	Duration
_ga	Google Analytics 4	Distinguishes unique visitors so we can understand visitor numbers and behaviour patterns	2 years
_ga_<container-id>	Google Analytics 4	Maintains session state for Google Analytics	2 years

Google Analytics is configured with IP anonymisation, meaning your full IP address is never stored. Data is aggregated and used for statistical purposes only — we can't identify individual visitors from it.

Google may transfer this data to servers in the United States, protected under the UK Extension to the EU-US Data Privacy Framework. See Google's Privacy Policy for more.

3.3 Marketing Cookies

We don't currently use marketing or advertising cookies on our site. If this changes in future, we'll update this policy and your consent will be requested through the banner before any marketing cookies load.

3.4 Payment Cookies (Checkout Only)

When you proceed to checkout, our payment provider Stripe may set cookies on the checkout page to process your payment securely and detect fraud. These are loaded by Stripe directly and are only present during checkout.

See Stripe's Cookie Policy for full details.

If you pay using Klarna or Clearpay, those providers will also set their own cookies during the payment process. See their respective policies:

• Klarna Cookie Policy
• Clearpay Cookie Policy

4. How to Manage Cookies

You have several ways to control cookies:

1. Through our cookie banner
Adjust your preferences when you first visit, or revisit the banner via the cookie settings link in our website footer.

2. Through your browser
All modern browsers let you view, manage, and delete cookies. Help guides:

• Chrome
• Firefox
• Safari
• Edge

3. Opt-out tools for analytics
You can opt out of Google Analytics specifically using the Google Analytics Opt-out Browser Add-on.

5. Do Not Track

Some browsers offer a "Do Not Track" (DNT) setting. Because there's no agreed industry standard on how to respond to DNT signals, our site doesn't currently react to them. Your cookie banner choice is the most reliable way to control what we collect.

6. Changes to This Policy

We may update this policy from time to time — for example, if we add new tools or the cookies we use change. When we make significant changes:

• We'll update the "Last Updated" date at the top of the page
• We'll re-trigger the cookie banner so you can review your preferences

7. Contact Us

Questions about this policy or our use of cookies?